The title of Artisan is no doubt overused in its application to many commercial crafts, yet with confidence we say that the wood-fired coffee roasters of FireTrade epitomize the Artisan. The personal machinery of sight, sound, and smell are the only tools employed by these Artisan Roasters to determine the readiness of both the fire they tend, and the coffee they roast. Hand-turning the massive wheels at just the right speed, our roasters reach the perfect rhythmic and kinetic cadence necessary to insure an even roast as the beans tumble inside the heat of the fire-fed brick oven.

When describing the difference between conventional gas/electric roasters and the power-free wood fired roaster, we simply like to say "the wood makes it good." Wood fire has always been known to bring out the best flavor wherever it is used. Coffee is no exception.



